New Town Plaza Teams Up with LEGO for Free Play Zone Featuring Giant 4m DJ
SingTao · 1 SOURCESabout 1 hour ago5 MIN
Summary
New Town Plaza in Sha Tin has launched a major LEGO crossover event, TURN PLAY MODE ON, running until September 6. The activation features three themed zones and seven interactive experiences, including a four-meter-tall giant DJ mascot and the city's first oversized version of the classic local game 'Peace All Under Heaven' (天下太平). A LEGO-certified master builder and local enthusiast team have constructed a miniature Sha Tin district using over 200,000 LEGO bricks, recreating iconic landmarks such as the Shing Mun River and the Sha Tin Cultural Museum.
Key Points
- The centerpiece is a four-meter-tall giant DJ character wearing headphones, who will amusingly turn its head to welcome visitors
- Families can enjoy the city's first giant upgraded version of 'Peace All Under Heaven' battle, building custom airplanes and cannons to compete in an enlarged fortress battlefield
- The play area includes a LEGO Mixing Console for kids to DJ, an 85-inch digital graffiti wall, a SuperCube jumping game, and a free-build zone with tens of thousands of loose LEGO pieces
- LEGO Professional Certified Master Andy Hung and local team Legend Bricks have built a detailed Sha Tin district model with over 200,000 bricks featuring Shing Mun River, the Sha Tin Cultural Museum, Lion Rock, and a three-meter-tall LEGO Jenga clock tower
- Every Friday to Sunday, participants can compete in a one-minute LEGO building challenge, with the top two fastest finishers winning LEGO rose bouquets or mall gift vouchers
Why It Matters
This event represents a significant investment in family entertainment infrastructure in Hong Kong's New Territories, leveraging nostalgia for local childhood games while introducing interactive digital elements. For parents and children alike, the free-entry activation provides an immersive space to bond over creative construction, with the Sha Tin district showcase serving as a uniquely localized tribute to the community's heritage and landscape. The event runs daily from 10:00 to 22:00, with digital experience zones operating from 12:00 to 20:00 and the limited-time store from 12:00 to 21:00 .
This event represents a significant investment in family entertainment infrastructure in Hong Kong's New Territories, leveraging nostalgia for local childhood games while introducing interactive digital elements. For parents and children alike, the free-entry activation provides an immersive space to bond over creative construction, with the Sha Tin district showcase serving as a uniquely localized tribute to the community's heritage and landscape. The event runs daily from 10:00 to 22:00, with digital experience zones operating from 12:00 to 20:00 and the limited-time store from 12:00 to 21:00 .