Henderson Land Launches HLD Club App with Dining Discounts Up to 60% Off
On.cc · 2 SOURCESabout 1 hour ago5 MIN
Summary
Henderson Land Development has launched a new mobile application for its HLD Club membership programme, integrating exclusive offers from over 100 partner merchants into a single platform . The app, released to coincide with the company's 50th anniversary, features special limited-time promotions spanning dining, health services, leisure activities, and parking . Membership is completely free, with 18-year-olds and above eligible to register as gold card members upon downloading the app .
Key Points
- The HLD Club app consolidates benefits from over 100 partner merchants, allowing members to access exclusive deals and the latest promotions in one convenient location
- Star dining offers include discounts of up to 60 percent off set menus at 国金軒 (The Imperial), 翠亨邨, and 大宅, with additional buy-one-get-one-free deals at Towngas Cooking Centre's parent-child pasta workshop
- Health and beauty promotions feature buy-one-get-one-free on designated comprehensive medical check-up plans and 50 percent off on AMOUR hair treatment packages
- Black card and selected gold card members enjoy an extra 5 hours of complimentary parking at Henderson Land's designated shopping malls
- New members who register by September 30 receive welcome e-vouchers usable at APITA, UNY, and 千色Citistores
- Gold card membership is available to anyone aged 18 and above at no cost, while property owners, buyers, or tenants of Henderson Land developments qualify for black card status with enhanced perks
Why It Matters
The HLD Club app represents Henderson Land's digital transformation of its customer engagement strategy, potentially setting a new standard for property-linked membership programmes in Hong Kong's competitive retail landscape . As the programme targets both existing property stakeholders and general consumers with compelling dining and lifestyle perks, it could strengthen brand loyalty while driving foot traffic to the company's mall portfolio and partner outlets .
The HLD Club app represents Henderson Land's digital transformation of its customer engagement strategy, potentially setting a new standard for property-linked membership programmes in Hong Kong's competitive retail landscape . As the programme targets both existing property stakeholders and general consumers with compelling dining and lifestyle perks, it could strengthen brand loyalty while driving foot traffic to the company's mall portfolio and partner outlets .