CK Asset Rebrands Horizon Hotels to FAMITEL, Adding Smart Services
On.cc · 2 SOURCESabout 1 hour ago5 MIN
Summary
CK Asset Management Limited has completed the rebranding of its four flagship long-term rental properties from Horizon Hotels & Suites to the new FAMITEL brand. The portfolio comprises more than 4,200 residential units across four locations in Hong Kong, with average occupancy reaching 96% over the past year, underscoring strong market demand. The transformation brings intelligent services and upgraded amenities as part of a new generation rental model branded as "Living+ Relaxation."
Key Points
- Four projects spanning Hung Hom (Harbourfront, Harbourview), Ma On Shan (Horizon), and Kwai Chung (Apex) have been consolidated under the FAMITEL brand
- Portfolio includes over 4,200 mainly 600+ sq ft two-bedroom, two-living room units; past year average occupancy rate reached 96%
- New smart features include self-service check-in kiosks, electronic contract signing, e-invoicing, and AI chess robots
- Facilities upgrade encompasses billiards rooms, yoga studios, and electric mahjong rooms, with lobby improvements planned
- Target tenants include local families, mainland talent scheme participants, renovation-displaced renters, and overseas students
- Monthly rent at Harbourfront starts from HK$23,000 with daily rates from HK$1,380; all units feature zero management fees and full furniture
- Executive Director Chiu Kwok-hung expects rents to rise steadily in the near term amid robust rental market conditions
Why It Matters
The rebranding signals CK Asset's commitment to capturing Hong Kong's growing long-term rental market, where increasing economic activity continues to attract both local and mainland residents seeking flexible, hotel-like accommodations . The智能化upgrade positions FAMITEL as a benchmark for integrated rental solutions, potentially reshaping tenant expectations across the sector.
The rebranding signals CK Asset's commitment to capturing Hong Kong's growing long-term rental market, where increasing economic activity continues to attract both local and mainland residents seeking flexible, hotel-like accommodations . The智能化upgrade positions FAMITEL as a benchmark for integrated rental solutions, potentially reshaping tenant expectations across the sector.