Pop Mart Starry People Plush Series Sells Out in Seconds, Resale Prices Surge 13-Fold
Crhk · 1 SOURCESabout 1 hour ago2 MIN
Summary
Pop Mart's (stock code: 09992.HK) intellectual property line Starry People debuted its inaugural velvet plush series titled "Animal Farm" on Tuesday evening, sparking an extraordinary buying frenzy that depleted all inventory across major e-commerce platforms within seconds. The limited-edition launch drove secondary market prices to remarkable heights, with the concealed design commanding premiums exceeding 1,000 percent above retail value. Duan Yongping, a prominent Chinese investor who has been actively expanding his stake in Pop Mart, took to social platforms to lament his inability to obtain any units despite his efforts.
Key Points
- The Animal Farm series comprises six regular designs plus one concealed "Ugly Duckling" variant, priced at 129 RMB per individual draw or 774 RMB for a full box of six units .
- According to Dewu App data, the hidden Ugly Duckling design reached peak pricing of 1,799 RMB by 10:20 PM on launch night, representing approximately 13 times the original retail price .
- By Wednesday morning, the Ugly Duckling resale price had corrected to 859 RMB but still maintained over fivefold appreciation from its 129 RMB launch price .
- Among regular designs, the Warm Lamb and Brave Sweetheart variants traded at 257 RMB and 212 RMB respectively, both commanding substantial premiums .
- Pop Mart's interim financial results reveal that Starry People generated 2.65 billion RMB in first-half revenue, representing a staggering 580 percent year-over-year increase and making it the company's fastest-growing and second-largest IP by revenue .
Why It Matters
The explosive demand for Starry People demonstrates Pop Mart's capacity to develop multiple successful intellectual properties beyond its flagship LABUBU line, which saw revenue decline 7.5 percent year-over-year to 4.454 billion RMB . The secondary market premiums—particularly the 13-fold surge for concealed designs—underscore persistent collector enthusiasm for limited-edition blind-box collectibles and suggest Starry People could sustain Pop Mart's growth trajectory as the LABUBU phenomenon gradually moderates.
The explosive demand for Starry People demonstrates Pop Mart's capacity to develop multiple successful intellectual properties beyond its flagship LABUBU line, which saw revenue decline 7.5 percent year-over-year to 4.454 billion RMB . The secondary market premiums—particularly the 13-fold surge for concealed designs—underscore persistent collector enthusiasm for limited-edition blind-box collectibles and suggest Starry People could sustain Pop Mart's growth trajectory as the LABUBU phenomenon gradually moderates.