Kumamoto Earthquake Causes 146,000 Hotel Cancellations, 20.6 Billion Yen in Losses
AM730 · 3 SOURCESabout 1 hour ago2 MIN

Summary
A 7.1-magnitude earthquake that struck Japan's Kumamoto Prefecture on July 28 has devastated the region's tourism industry, with approximately 146,000 accommodation cancellations recorded and estimated losses reaching 20.6 billion yen (about 100 million Hong Kong dollars). The cancellations occurred between July 28 and August 6, with the Aso region hit hardest despite not being among the most severely damaged areas. Kumamoto Governor Kimura Kei announced plans to develop tourism recovery policies as the death toll climbed to 39, with over 6,000 residents still sheltering in 97 evacuation centers.
Key Points
- Kumamoto Prefecture confirmed on August 10 that 146,000 accommodation cancellations were recorded between July 28 and August 6, with estimated losses of 20.6 billion yen
- The Aso region suffered the most cancellations at 51,000 bookings, representing approximately 7.88 billion yen in losses and nearly 40 percent of total damage
- The Amakusa region saw 26,000 cancellations resulting in 4.65 billion yen in losses, while Kumamoto City experienced 24,000 cancellations worth 2.57 billion yen
- As of August 10, the earthquake has claimed 39 lives and forced 6,092 residents to evacuate to 97 shelters across the prefecture
- The prefecture is constructing prefabricated temporary housing in heavily affected areas, aiming to house displaced residents by early September
Why It Matters
The disproportionate impact on Aso and Amakusa — regions that escaped the worst physical damage — underscores how fear and misperception can devastate tourism economies beyond the earthquake's actual reach. For Hong Kong travelers who frequent Japan, this situation may influence future trip planning and hotel booking practices, as cancellations remain high even in areas far from the epicenter .
The disproportionate impact on Aso and Amakusa — regions that escaped the worst physical damage — underscores how fear and misperception can devastate tourism economies beyond the earthquake's actual reach. For Hong Kong travelers who frequent Japan, this situation may influence future trip planning and hotel booking practices, as cancellations remain high even in areas far from the epicenter .