Viral Nissin Cold Cup Noodles Hit Wellcome at $19.9
AM730 · 2 SOURCESabout 1 hour ago1 MIN
Summary
Wellcome supermarkets have joined the race to sell Japan's viral Nissin cold-brewed cup noodles, launching two flavors at a promotional price of $19.9 per cup from August 11 to 20, 2026. The product, which generated buzz after 759 Abashin announced its arrival a day earlier, is available exclusively at designated stores while stocks last. Customers who rushed to stores following the announcement expressed frustration over empty shelves and sold-out locations.
Key Points
- Two flavors available: Chicken Salt Lemon and Mild Spicy Kimchi
- Promotional price of $19.9 per cup matches 759 Abashin's pricing
- Limited to designated Wellcome stores; not available on Wellcome online, Market Place online, or yuu e-shop
- Sold-out locations reported include Un Chau Shopping Centre, Tsuen Wan Chong Hong Street, and Causeway Bay branches
- Some stores like Lam Tin Kai Tin will not have stock until tomorrow
Why It Matters
The rapid competitive response from Wellcome highlights the strong demand for Japanese specialty products in Hong Kong's competitive grocery market. Consumer frustration over stock shortages underscores the importance of supply chain coordination when launching limited-edition products, a challenge that major retailers must address to maintain customer satisfaction .
The rapid competitive response from Wellcome highlights the strong demand for Japanese specialty products in Hong Kong's competitive grocery market. Consumer frustration over stock shortages underscores the importance of supply chain coordination when launching limited-edition products, a challenge that major retailers must address to maintain customer satisfaction .