Computer & Communications Festival Opens at HKCEC with Deals Up to 40% Off
AM730 · 1 SOURCESabout 1 hour ago4 MIN
Summary
The annual Computer & Communications Festival (電腦通訊節) opened at the Hong Kong Convention and Exhibition Centre on Thursday, drawing crowds with electronics deals of up to 40% off across over 600 booths . The four-day event, organized by the Hong Kong Computer Merchants Association (香港電腦商會), runs from 10am to 9pm daily, with final day closing two hours earlier than usual . Beyond traditional tech sales, exhibitors are employing creative strategies including Pokemon card sales and VR Asian Games experiences to attract visitors amid rising memory chip costs .
Key Points
- The festival runs Thursday through Sunday, with admission at HK$35 per person; children under 1 meter, seniors 65+, and valid disability card holders receive free entry
- Lenovo is offering discounts up to 40% off on select products with complimentary accessories for purchases of specified models
- Exhibitor Ya Tsui Esports (亞萃電子競技) is debuting Pokemon card sales and on-site card draws, having started the product line in November 2024
- Memory chip supplier Ruike Products (銳科產品) reports DRAM and flash memory costs have risen exponentially due to global supply-demand pressures from AI demand
- The event features an idol music festival and VR experiences simulating Asian Games sports including golf, fencing, rowing, and esports
Why It Matters
The festival serves as a bellwether for Hong Kong's consumer electronics market, with exhibitors navigating both opportunity and challenge: rising memory costs threaten profit margins while creative marketing tactics like Pokemon cards signal new approaches to customer acquisition in a competitive retail landscape .
The festival serves as a bellwether for Hong Kong's consumer electronics market, with exhibitors navigating both opportunity and challenge: rising memory costs threaten profit margins while creative marketing tactics like Pokemon cards signal new approaches to customer acquisition in a competitive retail landscape .