K-pop Rookie EMOTI:M Debuts in Hong Kong with Cantonese Cover
SingTao · 2 SOURCESabout 1 hour ago5 MIN
Summary
K-pop rookie group EMOTI:M made Hong Kong the destination for its first overseas promotional trip, holding a fan meeting at Central Market on August 8 that drew hundreds of supporters . The five-member act, formed by DNA Entertainment and comprising members from Hong Kong, Japan and South Korea, is only nine days into its official career following a July 31 debut .
Key Points
- The group performed debut single "SPARK" and covered BIGBANG's "Bang Bang Bang" to an enthusiastic crowd of over 200 fans, with female audience members screaming throughout the 90-minute set .
- Hong Kong-born member Yeong Ho (Yeong Ho) received the loudest cheers during his solo dance segment, while Japanese member Rei (Rei) and Korean member Jin Won (Jin Won) expressed surprise at the local fans' passion .
- The members spent two months preparing a Cantonese cover of local band ToNick's hit "Soeng Zoeng Si Sau" (長相廝守), using Korean phonetic annotations to master pronunciation word by word .
- Yeong Ho revealed that Jin Won once mispronounced "bat bin" (不變, unchanged) as "daai bin" (大便, feces) during practice, though he praised his bandmates' dedication to learning Cantonese greetings and even singing in the shower .
- The quintet also sampled local cuisine including soup rice noodles, admired the Victoria Harbour night view, and expressed a desire to perform at the Central Harbourfront Ferris Wheel .
Why It Matters
EMOTI:M's rapid Hong Kong debut reflects how K-pop agencies are increasingly targeting the Greater China market with localized content and multilingual members. The group's substantial TikTok following of over 400,000 pre-debut suggests this strategy may yield significant commercial returns for Hong Kong's entertainment venues and tourism sector if sustained .
EMOTI:M's rapid Hong Kong debut reflects how K-pop agencies are increasingly targeting the Greater China market with localized content and multilingual members. The group's substantial TikTok following of over 400,000 pre-debut suggests this strategy may yield significant commercial returns for Hong Kong's entertainment venues and tourism sector if sustained .