Eric Tsang Appears at BYD Event Following Controversy, Declines Media Interviews
Thestandard · 1 SOURCESabout 1 hour ago2 MIN
Summary
Eric Tsang Chi-wai emerged from relative seclusion on Friday to attend a high-profile BYD car handover ceremony in Wan Chai, marking his first public appearance since controversy engulfed him in recent days. The veteran entertainer became Hong Kong's first owner of BYD's newly launched M9 DM-i seven-seater, priced at HK$596,900 for the Premium version. Despite being all smiles as he received the ceremonial car keys from two BYD executives, Tsang remained tight-lipped throughout the event, offering no statements and declining all interview requests before departing shortly after posing for photographs.
Key Points
- Eric Tsang Chi-wai attended BYD's new car handover ceremony on Friday in Wan Chai, his first public appearance following recent controversy
- Tsang received the keys to the M9 DM-i Premium, becoming Hong Kong's first owner of BYD's newly launched seven-seater
- The M9 DM-i Premium is priced at HK$596,900, featuring a 36.6kWh battery with up to 145km pure-electric range under WLTP
- Tsang declined all media interviews and left shortly after posing for photographs without making any statements
- BYD also launched the Atto 1, a compact electric hatchback priced at HK$169,360, with both models displayed across Hong Kong showrooms
Why It Matters
Tsang's decision to appear at a commercial event rather than address the controversy directly signals his legal team's strategic approach to managing the situation, as celebrities increasingly use carefully orchestrated public appearances to shape their narrative while avoiding media scrutiny. The BYD partnership represents a significant brand alignment opportunity for Tsang, whose entertainment career spans decades, as electric vehicle manufacturers in Hong Kong continue seeking high-profile local ambassadors amid growing green transport adoption.
Tsang's decision to appear at a commercial event rather than address the controversy directly signals his legal team's strategic approach to managing the situation, as celebrities increasingly use carefully orchestrated public appearances to shape their narrative while avoiding media scrutiny. The BYD partnership represents a significant brand alignment opportunity for Tsang, whose entertainment career spans decades, as electric vehicle manufacturers in Hong Kong continue seeking high-profile local ambassadors amid growing green transport adoption.