First Shore Phase 4 Launches 35 Units with Starting Price HK$6.78 Million
AM730 · 2 SOURCESabout 1 hour ago5 MIN

Summary
Henderson Land Development (012), Hysan Development (014) and Imperial Group jointly developed the First Shore Phase 4 project in Hung Hom, Kowloon, officially launching Price List No. 4 on September 1, 2026. The batch comprises 35 two-bedroom units with usable areas ranging from 338 to 344 sq ft. After applying the maximum 9% discount, the discounted prices range from HK$6.78 million to HK$10.09 million, translating to discounted rates between HK$19,584 and HK$22,742 per sq ft, with an average discounted rate of approximately HK$20,982 per sq ft.
Key Points
- The entry-level unit is Flat G on 3/F with a usable area of 338 sq ft, priced at HK$6.78 million after discount, representing a rate of HK$20,066 per sq ft
- The unit with the lowest price per sq ft is Flat H on 5/F, covering 390 sq ft, sold at HK$7.64 million after discount, translating to HK$19,584 per sq ft
- Han Jia-hui (韓家輝), Director of Henderson Land Property Agency and General Manager of Sales Division 2, noted that the entire First Shore series has sold 702 units, generating approximately HK$5.95 billion in proceeds
- First Shore Phase 4 provides 264 units in total, including 234 two-bedroom standard units (89%) with sizes from 338 to 469 sq ft, and 22 three-bedroom standard units (8%) at 585 sq ft each
- The project features 8 special units (3%), comprising 4 platform units and 4 sky-level units with private rooftops ranging from 163 to 258 sq ft
- The expected key date for completion is August 31, 2027
Why It Matters
The First Shore series has achieved robust sales performance with over 700 units sold and nearly HK$6 billion in proceeds, demonstrating sustained buyer confidence in the Hung Hom residential market. The Phase 4 launch continues to target first-time homebuyers and upgraders with relatively affordable two-bedroom units priced below HK$7 million.
The First Shore series has achieved robust sales performance with over 700 units sold and nearly HK$6 billion in proceeds, demonstrating sustained buyer confidence in the Hung Hom residential market. The Phase 4 launch continues to target first-time homebuyers and upgraders with relatively affordable two-bedroom units priced below HK$7 million.