sports · On.cc

Hong Kong Premier League Expands Broadcast Options with New Platform, PPV Packages

about 2 hours ago2 MIN
Hong Kong Premier League Expands Broadcast Options with New Platform, PPV Packages

Summary

On.cc Eastern Daily has been confirmed as the exclusive online broadcaster for the Hong Kong Premier League for the 12th consecutive season since the 2015-16 campaign. The Football Association of Hong Kong has renewed its partnership with on.cc, which will also negotiate with free-to-air television stations to maximize fan access. A new broadcasting partner, HOY, will join the coverage this season, marking a significant expansion of the league's media reach.

Key Points

  • On.cc Eastern Daily has served as the exclusive online platform for Hong Kong Premier League since its second season in 2015-16
  • The Football Association of Hong Kong has authorized on.cc to collaborate with free-to-air broadcasters to meet the needs of fans and clubs
  • Hong Kong Television Network's free channels will broadcast at least 20 Premier League matches this season
  • The FA Cup final will continue airing on TVB's free channels, though full details remain pending announcement
  • HOY will provide free live coverage of 10 League Cup matches, including the final, marking the competition's return to the broadcast schedule
  • All matches without free broadcasts will be available via pay-per-view on on.cc, which offers cup packages, monthly league packages, and new half-season packages at competitive prices
  • The "I Support Local Football" Facebook page, Instagram account, and the news portal welovehkpl.com will continue engaging with fans

Why It Matters

The expanded broadcasting partnerships and introduction of HOY as a new free-to-air platform signal the league's commitment to increasing accessibility for Hong Kong football fans. The new half-season pay-per-view packages and social media engagement initiatives demonstrate efforts to diversify revenue streams while maintaining fan loyalty in a competitive sports entertainment market.
The expanded broadcasting partnerships and introduction of HOY as a new free-to-air platform signal the league's commitment to increasing accessibility for Hong Kong football fans. The new half-season pay-per-view packages and social media engagement initiatives demonstrate efforts to diversify revenue streams while maintaining fan loyalty in a competitive sports entertainment market.