The Headland Teams with Mercedes-Benz for Luxury Experience Event
AM730 · 1 SOURCESabout 1 hour ago4 MIN
Summary
Swire Properties (1972) and China Motor (026) jointly developed The Headland in Chai Wan, partnering with Mercedes-Benz and Zung Fu Motors for an exclusive experience event that showcased luxury vehicles in the development's grand resident lobby. The event attracted over 100 guests who toured the show flats and club facilities, generating strong sales momentum with 2 units sold. The project has accumulated 382 unit sales out of 850 total, reflecting sustained demand for quality waterfront residences on Hong Kong Island East.
Key Points
- The Headland is developed by Swire Properties and China Motor, featuring an approximately 60-meter resident lobby that displayed Mercedes-Benz models including the GLB seven-seat SUV, CLA Coupe, and E-Class sedan
- Over 100 guests attended the event, visiting show flats and CLUB HEADLAND amenities, with afternoon tea provided by Hong Kong East Hotel
- Two units were sold: one two-bedroom suite at approximately HK$10.61 million with a price per sq ft of HK$18,511, and another at HK$11.37 million with HK$19,843 per sq ft
- The development has sold 382 units in total, continuing to attract both end-users and investors to the completed project
- Phase 1 comprises 592 units across Towers 2 and 3, ranging from one to three bedrooms with saleable areas from 397 to 938 sq ft
Why It Matters
The collaboration between luxury automotive and real estate brands demonstrates how developers are creating differentiated lifestyle experiences to attract affluent buyers in Hong Kong's competitive property market. A new sales center called Headland Lounge has opened to enhance the现楼 (completed unit) viewing experience for prospective buyers .
The collaboration between luxury automotive and real estate brands demonstrates how developers are creating differentiated lifestyle experiences to attract affluent buyers in Hong Kong's competitive property market. A new sales center called Headland Lounge has opened to enhance the现楼 (completed unit) viewing experience for prospective buyers .