DFI Becomes GNC's Exclusive Distributor for Hong Kong, Macau, Singapore
AM730 · 1 SOURCESabout 1 hour ago2 MIN
Summary
DFI Retail Group announced on Friday that it has expanded its strategic partnership with health brand GNC, becoming the exclusive distributor, franchise operator and marketing partner for Hong Kong, Macau and Singapore . The company will take full responsibility for sales, marketing, promotion and logistics services across these three markets. DFI is currently rebuilding GNC's physical store network in Singapore, with products also being rolled out across DFI's Guardian store chain. Singaporean consumers can expect to purchase GNC products from Guardian's physical and online platforms, as well as GNC specialty stores, starting in the fourth quarter of this year. The partnership specifically targets Singapore's aging population and growing demand for preventive healthcare, with the dietary supplements market projected to achieve a 9.5% compound annual growth rate between 2025 and 2030. This expansion follows a multi-year legal dispute between GNC and its former Singapore franchisee, ONI Global, which was ordered to pay over USD 18.9 million in damages after unilaterally rebranding 54 stores without authorization.
Key Points
- DFI Retail Group becomes GNC's exclusive distributor, franchise operator and marketing partner for Hong Kong, Macau and Singapore
- DFI assumes full responsibility for sales, marketing, promotion and logistics across all three markets
- DFI is rebuilding GNC's physical store network in Singapore while products are being added to Guardian stores
- Singapore consumers can purchase GNC products from Guardian and GNC stores starting in Q4 this year
- The Singapore dietary supplements market is expected to grow at 9.5% CAGR from 2025 to 2030
- Singapore's Court of Appeal ruled in May that GNC can reclaim store leases and receive USD 18.9 million in compensation from ONI Global
Why It Matters
This partnership signals DFI's ambitions to become a dominant health and wellness retailer across the Asia-Pacific region, leveraging its extensive retail network in Hong Kong and Singapore. For Hong Kong consumers, the expanded partnership may bring more GNC product variety and improved availability through Guardian and Mannings stores, strengthening DFI's competitive position in the territory's health supplements market .
This partnership signals DFI's ambitions to become a dominant health and wellness retailer across the Asia-Pacific region, leveraging its extensive retail network in Hong Kong and Singapore. For Hong Kong consumers, the expanded partnership may bring more GNC product variety and improved availability through Guardian and Mannings stores, strengthening DFI's competitive position in the territory's health supplements market .