Sun Hung Kai's MOKO Mall Reports 20% Revenue Surge in First Half
AM730 · 1 SOURCESabout 1 hour ago3 MIN
Summary
Sun Hung Kai Properties' (016) MOKO New Century Plaza in Mong Kok experienced a comprehensive release of consumer energy this summer vacation period. Through proactive leasing upgrades and flexible promotional strategies, the mall successfully transformed simple transactions into integrated entertainment and leisure journeys, igniting a new engine of "experiential retail." The mall's H1 performance was robust, with vehicle traffic rising nearly 20% and foot traffic increasing 10% year-over-year, while revenue grew over 20% .
Key Points
- Revenue climbed over 20% in H1 2024, with vehicle and foot traffic rising nearly 20% and 10% respectively
- New tenants included Maxim's Palace (美心皇宮), CHIIKAWA SHOP in Hong Kong (first official permanent store), HDEX fitness brand, and Japanese lifestyle retailer LOFT
- Summer campaign featured the "Summer Hungry Tea Room" (夏日餍底茶室) experience targeting night-economy consumers
- Mall connects directly to MTR Mong Kok East Station, serving the East Rail Line, Tuen Ma Line, and Exhibition Centre Station
- Second-half plans include Beans Café launching in September and LINE FRIENDS opening in October