Infrastructure Campaign Wins 10 Awards at International Business Competition
RTHK · 1 SOURCESabout 1 hour ago2 MIN
Summary
The Development Bureau, in collaboration with the Construction Industry Council (CIC), has secured a clean sweep of awards for its "Infrastructure World-Class" promotional campaign at the prestigious International Business Awards. The campaign captured all 10 categories it entered, earning six gold, three silver, and one bronze award at the 23rd edition of the competition. The panel of over 210 international judges commended the initiative for presenting professional infrastructure themes in an engaging and accessible manner.
Key Points
- The campaign centered on "Hong Kong's Infrastructure Champions," utilizing videos, social media campaigns, and creative city tours to showcase world-class infrastructure capabilities
- The International Business Awards received more than 3,800 nominations from 78 countries and regions, evaluated by over 210 judges worldwide
- The Development Bureau announced it would continue partnering with the CIC to promote Hong Kong's infrastructure through innovative, public-friendly approaches
- Winning initiatives are judged across multiple industry and professional categories, serving public and private, for-profit and non-profit organizations globally
- The awards recognize efforts to deepen public understanding of how infrastructure supports Hong Kong's economic, social, and livelihood development
Why It Matters
This sweeping recognition on a global stage validates Hong Kong's ability to communicate its engineering excellence and innovation to international audiences through modern media strategies. The campaign's success in attracting young talent to the construction industry addresses a critical workforce challenge facing the sector, ensuring the continued delivery of vital infrastructure projects that underpin Hong Kong's competitiveness as a global city .
This sweeping recognition on a global stage validates Hong Kong's ability to communicate its engineering excellence and innovation to international audiences through modern media strategies. The campaign's success in attracting young talent to the construction industry addresses a critical workforce challenge facing the sector, ensuring the continued delivery of vital infrastructure projects that underpin Hong Kong's competitiveness as a global city .