HSBC Expands Reward$ Programme to All Personal Banking Services, Distributes HK$140M in 18 Months
SingTao · 2 SOURCESabout 1 hour ago4 MIN
Summary
HSBC announced on September 1, 2026, that its Reward$ (獎賞錢) loyalty programme has been significantly expanded to cover all personal banking products and services, including deposits, loans, foreign exchange, insurance, investments, and salary accounts. The bank revealed that during the programme's first 18 months of operation following its revamp at the end of 2024, nearly HK$140 million in Reward$ was distributed to customers .
Key Points
- HSBC's Reward$ programme now covers credit cards, installment loans, time deposits, salary accounts, foreign exchange, investments, Well+, insurance, HSBC One, HSBC Premier, HSBC Premier Elite, and digital banking services
- Non-credit card customer participation grew more than threefold in the first half of 2026 compared to the same period last year
- International customer engagement also increased substantially, with significantly higher amounts of Reward$ earned
- The bank will launch a new theme song and introduce the R+Mall platform later in 2026 to offer more diverse redemption options
- All personal banking customers can register through the HSBC Reward+ mobile application to participate in the programme
Why It Matters
The expansion reflects HSBC's strategy to integrate rewards more deeply into everyday banking, potentially attracting customers who may not primarily use credit cards while strengthening loyalty across the bank's full range of personal banking services. The significant growth in non-credit card customer participation suggests the programme is successfully broadening its appeal beyond traditional credit card rewards.
The expansion reflects HSBC's strategy to integrate rewards more deeply into everyday banking, potentially attracting customers who may not primarily use credit cards while strengthening loyalty across the bank's full range of personal banking services. The significant growth in non-credit card customer participation suggests the programme is successfully broadening its appeal beyond traditional credit card rewards.