MÖVENPICK® Partners with agnès b. CAFÉ for Limited Ice-Cold Cups
AM730 · 1 SOURCESabout 1 hour ago2 MIN
Summary
MÖVENPICK® has launched a collaboration with agnès b. CAFÉ to offer exclusive limited-edition ice-cold cups at 7-Eleven and Circle K stores across Hong Kong. Customers who purchase any MÖVENPICK® ice cream products with a single receipt of $100 or more can receive the special cup free of charge. The promotion runs from mid-August to late August 2026, with the cups featuring a sleek all-black aluminum design that reduces cold sensation when holding ice cream cups.
Key Points
- The limited-edition MÖVENPICK® x agnès b. CAFÉ ice-cold cup features an all-black aluminum design that is reusable and designed to reduce cold transfer to hands
- At 7-Eleven, the promotion begins on August 12, 2026 at 7am and ends on August 25, 2026; Circle K runs from August 13 to August 26, 2026
- A single receipt of $100 or more for any MÖVENPICK® ice cream product at participating stores earns one free ice-cold cup
- Two new nut flavors have also launched: Maple Walnut (maple ice cream with caramel walnut bits) and Hazelnut Crunch (hazelnut ice cream with caramel hazelnut bits)
- The new flavors are available in 100ml ($32) and 500ml ($73) sizes at convenience stores and supermarkets throughout Hong Kong
Why It Matters
The collaboration between MÖVENPICK® and fashion brand agnès b. CAFÉ brings together the ice cream market and fashion lifestyle sector, creating cross-industry appeal for consumers. This limited-time promotion with collectible merchandise demonstrates how food brands are increasingly leveraging partnership strategies to enhance brand value and attract consumers in Hong Kong's competitive convenience store market .
The collaboration between MÖVENPICK® and fashion brand agnès b. CAFÉ brings together the ice cream market and fashion lifestyle sector, creating cross-industry appeal for consumers. This limited-time promotion with collectible merchandise demonstrates how food brands are increasingly leveraging partnership strategies to enhance brand value and attract consumers in Hong Kong's competitive convenience store market .