Festival of Connoisseurs Set to Debut in Hong Kong This November
SCMP · 7 SOURCESabout 1 hour ago2 MIN
Summary
Hong Kong will host its first cross-industry luxury exhibition, the Festival of Connoisseurs, from November 4 to 6 at AsiaWorld-Expo near Chek Lap Kok. The event, backed by HK$100 million allocated in the 2026-27 budget, will showcase supercars, yachts, haute jewellery, luxury timepieces, private jets and premium experiences across multiple venues in a citywide format . Informa Markets, one of the world's largest trade exhibition companies, will operate the inaugural event before expanding the programme in 2027 to include venues such as M+ Museum, Tai Kwun, and waterfront areas in Central and Wan Chai .
Key Points
- The three-day exhibition runs November 4 to 6 at AsiaWorld-Expo, featuring nine luxury categories including supercars, yachts, haute jewellery, timepieces, private aviation and fine dining
- The event is the first to receive support under the government's HK$100 million funding scheme to attract large-scale international exhibitions to Hong Kong
- A citywide showroom format will extend beyond the main venue to include Hong Kong landmarks such as West Kowloon Cultural District and waterfront promenades
- Around 3,000 to 3,500 visitors, predominantly from outside Hong Kong, are expected to attend the inaugural event
- Commerce Secretary Algernon Yau said typical overnight exhibition visitors spend about HK$9,300, but high-net-worth attendees would likely spend significantly more
Why It Matters
The Festival of Connoisseurs marks a strategic push to position Hong Kong as a global luxury MICE destination, targeting ultra-wealthy visitors whose economic impact is estimated to be three to five times greater than regular exhibition attendees . The event could serve as a template for future large-scale exhibitions, benefiting retail, hospitality, yacht-related industries and aviation sectors across the territory .
The Festival of Connoisseurs marks a strategic push to position Hong Kong as a global luxury MICE destination, targeting ultra-wealthy visitors whose economic impact is estimated to be three to five times greater than regular exhibition attendees . The event could serve as a template for future large-scale exhibitions, benefiting retail, hospitality, yacht-related industries and aviation sectors across the territory .