2026 Mid-Autumn Mooncake Guide: Kuromi, Sumikkogurashi, Toy Story Collabs and Early-Bird Deals
AM730 · 1 SOURCESabout 1 hour ago6 MIN
Summary
Hong Kong's leading mooncake brands have launched their 2026 Mid-Autumn Festival collections, showcasing both traditional classics and daring new flavors alongside popular character collaborations. Maxim's has introduced a spicy series featuring Sichuan peppercorn beef and XO sauce pork mooncakes, while also partnering with Sanrio's Kuromi for an egg yolk white lotus gift box . Fairwood has collaborated with the Japanese character Sumikkogurashi (also known as San-X's corner creatures) for the first time, offering mini mooncakes in adorable animal shapes with exclusive merchandise . Ice cream mooncake specialist Häagen-Dazs has released new mochi-wrapped flavors alongside a Toy Story联乘 collection with collectible plush toys, while traditional brand Hung Fook Tong offers durian and local tea house-inspired冰皮 varieties . Early-bird promotions are available across multiple brands through August and September, with HSBC credit card holders receiving up to 40 percent off Maxim's products from July 21 to September 20 .
Key Points
- Maxim's has launched a new spicy series including麻辣牛肉月餅 ($299 retail, $195 special, $179.4 with HSBC) and XO醬豬肉月餅, both using premium ingredients from Sichuan and Yunnan provinces
- Fairwood's Sumikkogurashi聯乘迷你蛋黃白蓮蓉月餅 (2 pieces) offers early-bird pricing of $119 until August 16, down from the regular $169, with a complimentary $100 food coupon
- Häagen-Dazs彩雲．映月雪糕月餅 featuring Fukuoka strawberries is priced at $1,288 standard, reduced to $928 during early-bird promotion ending August 31
- Hung Fook Tong's貓山王榴槤班蘭冰皮月餅 joins the嚐月精品月餅禮盒 ($288 regular, $278 for members) featuring Victoria Harbour night views on the packaging
- Maxim's Kuromi蛋黃白蓮蓉月餅禮盒 includes a detachable charm accessory, priced at $275 retail or $165 with HSBC credit card
Why It Matters
The 2026 mooncake season reflects Hong Kong's evolving consumer preferences, blending innovative fusion flavors like tea house beverages and Middle Eastern pistachio with beloved character collaborations to attract younger demographics . The generous early-bird discounts and HSBC promotions demonstrate intensifying competition among brands, offering consumers substantial savings of up to 40 percent when purchasing in advance for family gatherings or corporate gifts .
The 2026 mooncake season reflects Hong Kong's evolving consumer preferences, blending innovative fusion flavors like tea house beverages and Middle Eastern pistachio with beloved character collaborations to attract younger demographics . The generous early-bird discounts and HSBC promotions demonstrate intensifying competition among brands, offering consumers substantial savings of up to 40 percent when purchasing in advance for family gatherings or corporate gifts .