Hong Kong Computer Festival 2026 Opens Tomorrow Featuring Pokemon Cards to Attract Crowds
AM730 · 1 SOURCESabout 1 hour ago5 MIN
Summary
The annual Hong Kong Computer & Communications Festival returns to the Hong Kong Convention and Exhibition Centre this Friday, running for four days with over 600 booths showcasing electronics, gaming gear, and exclusive discounts. Organised by the Hong Kong Computer Merchants Association, the event runs daily from 10am to 9pm, with the final day closing two hours earlier. Admission costs $35, while children under one metre tall, seniors aged 65 or above, and holders of valid Disability Registration Cards enter free of charge .
Key Points
- Lenovo is offering discounts of up to 40% off on selected products, plus freebies with purchases of designated models, betting big on the accessories market .
- Esports retailer Alpha Esports is selling Pokemon cards for the first time and hosting on-site card draws, aiming to leverage the card craze to raise brand awareness among new demographics .
- Memory and flash memory chip costs have risen exponentially due to global supply constraints and surging AI-driven demand, according to Ruitek Products .
- The festival combines tech shopping with entertainment, featuring the "Idol Call Cheering Festival" with local idol performances and a VR experience simulating Nagoya Asian Games sports .
- Ruitek is showcasing Zhitai (致態) branded SSDs with show-exclusive discounts and free gifts to attract customers despite rising inventory costs .
Why It Matters
The festival serves as a key barometer for Hong Kong's consumer electronics market and retail sentiment heading into the year. The Pokemon card strategy by esports exhibitors signals how traditional tech retailers are diversifying beyond hardware to capture younger, collectibles-driven audiences. The memory chip price surge highlights how the AI boom is rippling through the supply chain, potentially affecting consumer electronics pricing in Hong Kong for months to come .
The festival serves as a key barometer for Hong Kong's consumer electronics market and retail sentiment heading into the year. The Pokemon card strategy by esports exhibitors signals how traditional tech retailers are diversifying beyond hardware to capture younger, collectibles-driven audiences. The memory chip price surge highlights how the AI boom is rippling through the supply chain, potentially affecting consumer electronics pricing in Hong Kong for months to come .