Opanchu Usagi Summer Pop-Up Lands at Four Malls
SingTao · 1 SOURCESabout 1 hour ago2 MIN
Summary
Fortune Malls has launched its “Summer Refresh” campaign featuring the popular Japanese characters Opanchu Usagi and Npochamu across four shopping centres in Hong Kong, with installations running from now until October 19. The event uses “Re”-themed concepts at each venue to suggest resilience and a push toward happiness despite setbacks, echoing the tone of creator Kawaisouni!’s characters. Npochamu is appearing in Hong Kong for the first time alongside Opanchu Usagi, with themed displays, a limited-time retail offer and member redemption promotions included in the campaign
Key Points
- At Ma On Shan Plaza, a nearly four-metre Opanchu Usagi appears with a pink suitcase beside a propeller plane in the “Reset Holiday” travel-themed installation
- The same Ma On Shan setup includes photo spots inspired by the Trevi Fountain, Leaning Tower of Pisa, Statue of Liberty, Eiffel Tower and a hot-air balloon
- At Fortune Metropolis, Opanchu Usagi changes into Hawaiian hula attire for the “Relax Beach Festival”, with surfing, sunbathing and soft-serve themed scenes
- At +WOO Plaza, the “Recharge Party” zone features karaoke, darts and a giant arcade-machine setting, while a limited-time store runs there from now until August
- At Fortune City One, visitors can see a pickleball-themed showdown, including a custom “Pickleball Chair”, while members can redeem a bright pink pickleball set
Why It Matters
The campaign gives families and younger shoppers a multi-stop summer outing option that combines free photo attractions with retail promotions across different districts in Hong Kong. For mall operators, pairing a Gen-Z-favoured Japanese character brand with member rewards and a pop-up store is a direct way to drive foot traffic and spending during the school holiday period