Aaron Kwok Debuts Theme Song at 2026/27 Horse Racing Season Opening
SingTao · 1 SOURCESabout 1 hour ago4 MIN
Summary
"Horse Year Ambassador" Aaron Kwok (郭富城) will make a special appearance at Sha Tin Racecourse on September 6, 2026, serving as the guest performer for the 2026/27 racing season opening event . This marks the superstar's first live performance of the Hong Kong Jockey Club's official theme song, "Keep Going" (衝衝衝), which was released on August 10 and has already garnered over 22.7 million views across online platforms as of August 24 . The campaign showcases Kwok's deep connection with horses, as he is both a horse owner and passionate equestrian enthusiast .
Key Points
- The 2026/27 Racing Season Opening Day takes place on Sunday, September 6 at Sha Tin Racecourse
- Aaron Kwok will debut live performance of the theme song "Keep Going" at the event
- The song has achieved over 22.7 million total views across online platforms since its August 10 release
- Promotional materials were designed by acclaimed art director William Chang and photographer Wing Shya, featuring Kwok's calligraphy of the Chinese character for horse
- The track was composed by Tam Kwok-ching with lyrics by Small Beauty (小美), aiming to promote the spirit of harmony between rider and horse
Why It Matters
The collaboration between Hong Kong's entertainment icon and the Hong Kong Jockey Club represents a strategic effort to reinvigorate public interest in horse racing among younger demographics through pop culture crossover . As a beloved star and horse enthusiast, Kwok's authentic passion for the sport brings credibility to the campaign while the campaign's message of perseverance resonates beyond racing into everyday life for Hong Kong residents .
The collaboration between Hong Kong's entertainment icon and the Hong Kong Jockey Club represents a strategic effort to reinvigorate public interest in horse racing among younger demographics through pop culture crossover . As a beloved star and horse enthusiast, Kwok's authentic passion for the sport brings credibility to the campaign while the campaign's message of perseverance resonates beyond racing into everyday life for Hong Kong residents .