iPhone 18 Pro Costs Seen Rising Nearly 40%, Apple May Cut Margins
On.cc · 2 SOURCESabout 1 hour ago1 MIN
Summary
Market research firm TrendForce projects that Apple's upcoming iPhone 18 Pro will face a cost increase of approximately 38% for the 256GB model compared to the same period in 2025. Soaring memory prices are the primary driver behind the surging production costs. Apple is reportedly considering reducing its profit margins to keep retail prices competitive and maintain shipment volumes.
Key Points
- iPhone 18 Pro 256GB production cost expected to rise about 38% year-over-year, driven by memory price increases
- Memory component prices continue trending upward, with TrendForce forecasting further cost pressure by 2027
- Apple may sacrifice profit margins on iPhone 18 Pro to limit retail price increases, citing recent MacBook pricing strategy
- Apple could simultaneously raise prices of older iPhone models after new device launch to offset memory cost surge
- This pricing strategy aims to stabilize shipment volumes and expand market share amid rising component costs
Why It Matters
For Hong Kong consumers, the iPhone 18 Pro's cost pressures could translate to either higher retail prices or Apple accepting thinner margins on its flagship devices. If Apple raises older model prices post-launch, Hong Kong shoppers may face fewer affordable upgrade options, potentially reshaping purchasing decisions in one of Asia's most lucrative smartphone markets .
For Hong Kong consumers, the iPhone 18 Pro's cost pressures could translate to either higher retail prices or Apple accepting thinner margins on its flagship devices. If Apple raises older model prices post-launch, Hong Kong shoppers may face fewer affordable upgrade options, potentially reshaping purchasing decisions in one of Asia's most lucrative smartphone markets .