Google Study: 21% of Hong Kong Citizens Are AI Power Users
HK01 · 1 SOURCESabout 1 hour ago2 MIN
Summary
A Google-commissioned study conducted by Public First in March 2024 surveyed 1,023 adult internet users residing in Hong Kong, revealing that 21% of Hong Kong citizens are AI "super users" while 47% fall into the "intermediate user" category, with only 6% non-AI users . Google Hong Kong managing director Yu Mingde explained that super users differ from intermediate users by automating tasks and handling multiple operations simultaneously, whereas intermediate users primarily use AI for single-goal brainstorming and comparing outputs . The research indicates that accelerating AI adoption among small and medium-sized enterprises to match large enterprise levels could unlock HK$65 billion in economic value by 2035 .
Key Points
- Google commissioned Public First in March 2024 to survey 1,023 Hong Kong adult internet users, finding 21% as AI "super users" and 47% as "intermediate users"
- Klook leveraged AI to create localized travel content, reducing production time by 75% and increasing advertising ROI by 36%
- If SMEs expand overseas markets using AI, they could generate an additional HK$590 billion in export revenue
- AI integration in education could free up 5.6 hours per teacher weekly and improve student performance by 11%, narrowing the learning gap by 32%
- Google's Gemini Academy has already trained 8,000 teachers and students, partnering with PolyU SPEED and HKU SPACE
Why It Matters
The study demonstrates that Hong Kong is relatively advanced in AI adoption compared to global benchmarks, positioning the city to reap substantial economic benefits if SME adoption accelerates . As AI handles routine administrative tasks, workers can redirect their efforts toward higher-value core functions, potentially transforming workplace productivity across industries .
The study demonstrates that Hong Kong is relatively advanced in AI adoption compared to global benchmarks, positioning the city to reap substantial economic benefits if SME adoption accelerates . As AI handles routine administrative tasks, workers can redirect their efforts toward higher-value core functions, potentially transforming workplace productivity across industries .